It’s no secret—not to you, anyway—that owning a restaurant is always risky, but never more so than in today’s caustically competitive environment.
First, look at the sheer number and variety of dining establishments. Then, consider the current economy. Diners are a lot stingier with their dollars these days. They’re eating out less and being choosier about where. (That’s actually pretty ironic, given our fast-food, instant-gratification culture. But, hey, economic reality can make misers of us all!)
The upshot of it is, what was true in the past is truer than ever now: if you want a diner’s business, you’ve got to stand out.
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