 Ever wonder who handles the catering and concessions at NASCAR races? That’d be Americrown, a subsidiary of International Speedway Corporation. At least, that’s the case at 12 NASCAR and IRL-sanctioned racetracks nationwide, including Michigan, Arizona, and Daytona, Florida.
Millions of race fans enjoy Americrown’s tasty foods and beverages at these venues. And Polar Leasing’s cold-storage units keeps the treats in peak condition, contributing mightily to Americrown’s success.
“Depending on the event, I use 5 to 25 cold-storage units,” says Tim Niro, Americrown’s general manager of food and beverage, who handles the company’s West Coast operations. “I spread the units out behind 60 to 80 food-service tents for quicker product flow.”
He adds that, “In warmer regions, like ours, it’s essential to place cold-storage units closer to customer delivery points. This keeps the food colder and safer.”
The Polar Leasing units he uses are especially roomy. “We’re able to fit about 15 rows of bread flats in an 8 X 20,” he tells us. “We also have 8 X 10 units, which we place in cook locations, near portable ovens and fryers.”
Unlike reefer trucks, Polar Leasing’s cold-storage units are low to the ground, making them safer for crews to load and unload. According to Niro, “The Health Department praised the units so much; they’d like Americrown to use more of them!”
Niro smiles when he talks about the savings Polar Leasing units afford his operations. He says “the biggest advantage is energy savings. We could easily spend $1,100 to $1,200 in diesel costs with fuel trucks. But Polar Leasing’s cold-storage units lower the cost to about $400 in electricity.”
Without a doubt, Americrown has discovered the “sizzle” of Polar Leasing’s reliable, energy-efficient cold-storage units.
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